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Content Marketing 101

Content Marketing 101

One of the great things about content marketing is that it’s a true investment in your business that pays off over and over again, year after year. When you create content today, it will be working for you a year from now. Creating content isn’t only about marketing; it’s also about educating and engaging your audience. Follow these four steps to content marketing success.

3 Ways to Become a Better Decision Maker

3 Ways to Become a Better Decision Maker

Being a good decision maker can help you in both business and life. It’s been said that highly confident people make decisions clearly and stick to them, rather than changing their minds or being indecisive. Even if decision-making doesn’t come naturally to you, it is a skill you can build. Here are three tips to help you.

Evergreen Topics vs. Hot Topics – Which Is Best?

Evergreen Topics vs. Hot Topics – Which Is Better?

When you’re creating content for your website, the question of evergreen topics versus hot topics may come up. So which is better? Read on to find out!

6 Things You Can Learn from Your Competition

6 Things You Can Learn from Your Competition

Researching your competition can help you discover so much about your own business and audience. Studying the competition will reveal many things that can help you improve your profits and products. Here are six things you can learn from your competition.

8 Ways a Marketing Plan Will Help Your Business

8 Ways a Marketing Plan Will Help Your Business

A marketing plan explains how you’ll get the word out about your business to your audience. Don’t move forward without a plan because it’s like shooting in the dark. A well thought out marketing plan will help you be successful. Here are eight ways a marketing plan will help your business succeed.

Why You Need a Business Plan

Why You Need a Business Plan

When you go on a trip, you use a map or GPS to ensure that you get to where you want to go. The same thing should be done when you start a business. Map out a plan, starting with the end. To help you create a business plan, answer the following seven questions.

How to Earn Your Audience’s Attention

How to Earn Your Audience’s Attention

Earning the attention of your audience is an ongoing process – one that transcends location. You need to earn your audience’s attention online, offline, and in between to make the most impact. One way to earn your audience’s attention is from the type of content you share online. Here are three ways your content can earn your audience’s attention.

The Best Times of the Year for Email Marketing

The Best Times of the Year for Email Marketing

Business owners often wonder when is the best time of year for email marketing. Like most marketing tactics, the answer depends on the products or services you’re promoting and your audience. Here are six times during the year you should consider sending email marketing campaigns.

Why Your Content Should Pack an Emotional Punch

Why Your Content Should Pack an Emotional Punch

When you write online content, you can make it sound factual and impersonal. Or you can write in a way that packs an emotional punch. Most content is more effective with the latter approach. If you want to gain traction with your website content, you should aim to engage your readers’ emotions. Here are three reasons why.

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