How to Bring Creativity to Your Business
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It seems that being creative sometimes doesn’t mesh with business. But even creating a spreadsheet can be a creative opportunity when you give it a chance. The creative process isn’t really as spontaneous as you might wish it was. You can’t just sit around and wait for creativity to strike. Creativity takes a little work and planning. Here are eight ways to bring creativity to your business:
Brainstorm on a regular basis – It’s easy to get tied down with typical business activities. But don’t rest on your laurels; it’s important to choose a regular time to brainstorm new ideas. It could be at the end of the month, before a new quarter, or any time that makes sense to you and your business. The important thing is to take time out to brainstorm new ideas.
No idea is dumb – While you’re brainstorming, keep track of any ideas that come to mind and take the stance that no idea is dumb. Sure, some ideas are wacky and may not work. But even a truly ridiculous idea can become genius if given half a chance. During brainstorming, nothing is off limits. If you put blocks in your way and start classifying things as dumb or wrong, you will not be able to let ideas flow freely.
Conduct research – After you collect some ideas, it’s time to narrow them down and do some research. It’s important that you handle this process on your own. Don’t turn over the research to someone else. Instead, learn about your idea, test your ideas, and get feedback from others before you turn it over to your team.
Take time out to learn something new – When you learn anything new, it will help you in all aspects of your life. What you choose to learn about today may have anything to do with your career or your business, but it will open your mind to new possibilities. It’s important to be involved with the learning process, whether it’s learning a new software program or learning how to plant a garden.
Get out of your bubble – It’s easy to get caught up in your own bubble. If you’ve surrounded yourself with a team, sometimes the team can get lazy and may even be fearful of disagreeing with you about anything that you say or do. Invite new people into the fold on occasion and get out of your office by attending a conference or another helpful event so you can separate yourself from your inner circle enough to soak in new thoughts about the world and your industry.
Allow yourself to think big – Dare to dream big dreams about yourself and your business. Your success or failure has almost nothing to do with your education or even your abilities. It has to do with the ability to dream and think big – outside of the world where you currently live – and see the possibilities that are on the other side.
Only action gets results – Brainstorming, researching, learning, and dreaming only go so far without action. Somewhere in the creative process include an action plan. Determine the actual steps you need to take to see something through to fruition. It’s like anything else in life – if you don’t take the steps necessary to make it to your destination, you will never get there.
Follow through – It can be easy to get carried away doing everything, and then when things aren’t going the way you want them to, you give up. It takes 10,000 hours to become an expert. For any idea to succeed, you should be willing to spend the 10,000 hours needed to see it through. If you do that, you will not fail.
Creativity is something you must plan to achieve. It will inspire you every day to work on your business so you can experience the life of your dreams.
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