How to Create an Email Marketing Campaign that Attracts More Clients
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Email marketing is all about making connections and building trust so your email subscribers convert into clients. All marketing campaigns start with pretty much the same requirements – understanding your goals and knowing your audience. After you determine your goals and analyze your audience, it’s time to build a campaign. To create an email marketing campaign that attracts more clients, be sure it incorporates the following five components:
Audience segmentation – The people on your email lists are there for a reason. Maybe they signed up to receive your free item or a low-cost item. Perhaps they discovered you on social media. Or they might already be a client. At the very least, separate your email list members between buyers and those who have not purchased yet. Segmentation allows you to personalize the messages going to your list members, which will help you attract more paying clients.
Compelling, well-made content – Create content that speaks directly to your list members. Targeted, relevant, and valuable messages tailored directly to each specific audience will be effective in converting the curious into a customer. Once they’ve converted, it’s important to move them to your buyers list and off the lead list.
Frequently delivered content – Your audience needs to receive regular email updates from you. Believe it or not, no matter how excited your audience was to sign up for your list, if you don’t contact them with valuable information on a regular basis, you’ll lose them. Contact them at least weekly, if not daily, but only if you have good information to share that adds value to their lives.
Frequent effectiveness tests – At every stage of your marketing campaign, it’s important to conduct tests – test two headlines, test open rates, test reactions to your call-to-action, test your deliverability rate. When you test something, note what can be improved then seek to improve it immediately. If you improve upon everything as you move forward, you’ll make your email marketing campaign that much more successful.
Continuous list-building activities – You always should be conducting activities to add targeted members to your list. The more people who want what you have to offer and then sign up for your list, the more likely you are to convert them to actual clients. It’s a mathematical fact that the more people you attract to your email list, the more people you’ll attract as a client. It’s all in the numbers, and it’s the truth.
When you work to improve your email marketing based on the facts you learn when you check your metrics and test your assumptions, you will create a customer attraction email marketing magnet. And over time, you’ll convert more sign-ups into paying customers.
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