In these days of online marketing, many small business owners forget about the benefits of offline marketing. Offline marketing is very lucrative and can help you improve your business exponentially. Here are just a few ideas for ways you can market your business offline.
One of the great things about content marketing is that it’s a true investment in your business that pays off over and over again, year after year. When you create content today, it will be working for you a year from now. Creating content isn’t only about marketing; it’s also about educating and engaging your audience. Follow these four steps to content marketing success.
Being a good decision maker can help you in both business and life. It’s been said that highly confident people make decisions clearly and stick to them, rather than changing their minds or being indecisive. Even if decision-making doesn’t come naturally to you, it is a skill you can build. Here are three tips to help you.
When you’re creating content for your website, the question of evergreen topics versus hot topics may come up. So which is better? Read on to find out!
Researching your competition can help you discover so much about your own business and audience. Studying the competition will reveal many things that can help you improve your profits and products. Here are six things you can learn from your competition.
A marketing plan explains how you’ll get the word out about your business to your audience. Don’t move forward without a plan because it’s like shooting in the dark. A well thought out marketing plan will help you be successful. Here are eight ways a marketing plan will help your business succeed.
When you go on a trip, you use a map or GPS to ensure that you get to where you want to go. The same thing should be done when you start a business. Map out a plan, starting with the end. To help you create a business plan, answer the following seven questions.
Earning the attention of your audience is an ongoing process – one that transcends location. You need to earn your audience’s attention online, offline, and in between to make the most impact. One way to earn your audience’s attention is from the type of content you share online. Here are three ways your content can earn your audience’s attention.
Business owners often wonder when is the best time of year for email marketing. Like most marketing tactics, the answer depends on the products or services you’re promoting and your audience. Here are six times during the year you should consider sending email marketing campaigns.
