Once you create an email campaign, it’s easy to rest on your laurels and let everything get a little stale. If you’re not getting the results you used to get, it might be because you’re in an email rut. To get out of the rut, create a plan to improve your email marketing by reviewing these items each year.
Local marketing is important for any small business. Even if your business is based mainly online, you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing presence.
There’s something to be said about blogging with integrity. It's a standard every blogger should follow. Here are eight ways to ensure you’re blogging with integrity.
Good content structure is crucial to writing content that people can easily consume and understand. Good structure also makes the writing process easier for you! Here are the four main elements to well-structured content.
A good website can be a great tool for boosting your sales. On the other hand, a poorly made website can turn customers off to current and even future products. Here are 10 easy tips to creating a website that will help you rather than hurt you.
Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that emailing your list exactly every five days would give you the best results every time, there is no such thing. And there’s a very good reason for it. Every market, every niche, every audience, and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work.
It seems that being creative sometimes doesn’t mesh with business. But even creating a spreadsheet can be a creative opportunity when you give it a chance. The creative process isn’t really as spontaneous as you might wish it was. You can’t just sit around and wait for creativity to strike. Creativity takes a little work and planning. Here are eight ways to bring creativity to your business.
Do you have social proof? Social proof is all about building trust among your customers and potential customers, as well as proving that you’re a reliable and honest business entity. People use social proof to judge the reliability of you and your business online. Follow these tips to improve your social proof.
It’s easy to spend a lot of time crafting a great email message and then just slap a subject line on it at the end. Spend some time writing your subject lines and see what type of headline gets good open rates. Here are five tips to get you started.
